You can’t get much dumber than this. Apparently Dave Hester of Storage Wars and rapper Trey Songz have a court battle going on over who owns the right to catch phrase “Yuup!” (Yep).
You read that right, and nooope this isn’t a joke unfortunately. Recently attorneys for Songz(Tremaine Neverson) sent a cease-and-desist letter to the reality TV star demanding he stop using the catchphrase claiming it has been the rappers signature sound phrase since 2009, but he failed to trademark it.
After a quick search of trademark records it seems , Hester registered “YUUUP!” (Yep)on three occasions, dating back to this past May. Which is why the stores were star has now filed a lawsuit in an attempt to prevent the rapper from using “YUUUP!” (Yep).
Hestler also says that the two use the word entirely differently and they even sound different sane that . Songz’ version, according to the complaint, “resembles an animal-like or non-human squeal which begins with a distinct ‘yeeee’ sound before finishing with a squeal-like ‘uuuup’ sound.”
The bar is pretty high for actually successfully trademarking a sound in fact Harley-Davidson learned this the hard way a few years back. I honestly think these guys should have better things to do with their time and money than fight over sound. It’s not like anybody will ever confuse the two.