In what can only be considered a very odd pairing Debra Messing has signed on to endorse post-it notes. Messing has joined the Post-It Your Words Stick With Them campaign to encourage more parents to write notes to their kids.
Messing said of the new gig “Now that I’m a mom, I love doing it for my son. Letting your child know that you believe in them as they go off to school to face the new challenges of the day, is so important.”
Whether it’s a simple “I love you” note left on your child’s backpack, or a Post-it Note saying “I know you can do it!” slipped into a lunchbox on test day – a personal, handwritten note can go a long way. Research shows that words of encouragement can boost a child’s confidence and self-esteem, which are the foundation for establishing integrity and self-worth.
“Children of all ages respond to daily positive reinforcement. As families head back-to-school, we feel it’s important to amplify a simple, yet powerful way to encourage and support our youth,” said Jeff Hillins, director of marketing for Post-it Brand. “A heartfelt, handwritten note is an easy and meaningful way to connect with your child and tell them they matter.”
I don’t know when celebrities do things that “help others” it seems kinda wrong for them to get paid for it. You’d think that since 3M is paying messing a good amount of money they could have gotten a better or at least a more attractive celebrity endorsement but that’s just my 2 cents.