It looks like there will be one last blockbuster film this year because the G.I. Joe sequel G.I. Joe: Retaliation has been moved back nine months and now is set to be released on March 29th, 2013 to add 3-D to the film. The reason the 3-D addition was so important that if forced Paramount to move it from June 29th was that 3-D is a big draw overseas in fact 3-D is nearly 5 times more popular in other countries that it is an United States. More ticket sales means the movie will make more money.
Most people including myself are not a fan of turning a film into 3-D during post-editing because it just doesn’t seem right. If you watched Titanic 3-D you know exactly what I’m talking about. The images look blurry and out of focus and improperly mashed together like something you would see from film school rejects.
I think Paramount is banking on G.I. Joe performing well in the low competition of March 2013 as opposed to the high competition summer. It’s rare that a film does really well in March but this year The Hunger Games showed that a very profitable March is quite possible.