Looks like Hanson has found a way to expand their empire without putting out another annoying problem. The band of brothers who shot to fame with their infectious hit “MmmBop” in 1997, are launching a new business endeavor: a beer called MmmHops.
I’m serious folks you really can’t make something like this up. Earlier today Zac Hanson released the following statement about the project:
A branded HANSON IPA beer concept is in the works under the moniker ‘MmmHops,’ ” says the drummer, adding that the idea, “has been brewing for some time.”
Look for the beer to start rolling out around the middle of next year. Hopefully it has a longer shelf life than their music.