Here we go again Super Bowl viewers amother year another half-time show issue…
During the Super Bowl half-time show, singer M.I.A. flipped off millions of NBC viewers during televisions most-watched telecast of the year. The obscene gesture was made during a performance of Madonna’s new single, “Give Me All Your Luvin.’” M.I.A. also reportedly shouted an expletive word, but it wasn’t audible due to the fact her mic wasn't live.
NBC Sports issued an apology and called the moment a “spontaneous gesture” — a phrase that may go down in history alongside “waredrobe malfunction.” “We apologize for the inappropriate gesture that aired during halftime,” the network said in a statement. “It was a spontaneous gesture that our delay system caught late.”
The NFL apologized as well, but placed the blame squarely on NBC: “There was a failure in NBC’s delay system. The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans.”
Not only is M.I.A. flipping the bird probably going to to overshadow Madonna’s performance in the media coverage, it’s certainly will bring back memories of 2004′s infamous half-time show when Janet Jackson’s nipple was briefly exposed. That incident resulted in the FCC going after CBS and a tightening up of live viewing standards that continues to this day, although as tonight proved mistakes still do occur.
At least M.I.A.’s gesture seems less likely to outrage the viewing audience and watchdog groups since it did not involve nudity. On the other hand, it was aggressively premeditated and more obvious (very few live spectators actually noticed Jackson’s nip slip). Twitter was flooded with tweets like: “M.I.A. Didn’t flip us all off. She just had a middle finger malfunction.”
Here’s a screen-grab from the actual NBC telecast to give you a better idea of what viewers actually saw: