In a bit of a bizarre move the Atlanta National League Baseball Club (the owners of the Atlanta Braves), have reportedly filed an objection to Walt Disneys attempts to trademark the title “Brave.” The baseball team claims that the upcoming animated motion pictures moniker is already being used by their organization.
While the Braves do not possess any trademarks for the word “Brave” (only “Braves”), they insist that damages will occur as a result of the trademarks being approved because they believe people may confuse the film with their team.
The Atlanta Braves claim that they have utilised the singular form of Braves on merchandise, and say that “Brave” is used when referring to a single player (as opposed to the whole team being the “Braves.”)
The Walt Disney Company and the Atlanta National League Ball Club are said to be presently involved in private negotiations.
The 3D fantasy adventure film – produced by Pixar and released by Disney will hit theaters June 22nd. The childrens film follows a courageous girl from the Highlands of Scotland.